Tequila Tres Generaciones
NOM 1048 is home to Tres Generaciones, the premium artisanal-positioned line born from the Sauza dynasty — one of the founding families of the tequila industry in Jalisco. Operating as an industrial-scale distillery in the town of Tequila itself, this NOM carries the weight of over 150 years of Sauza family legacy while producing expressions designed to bridge high-volume production with elevated sipping quality. Its location in the Valle (Lowlands) region anchors Tres Generaciones firmly in the earthy, herbaceous blue agave character that defines Tequila's original heartland.
Tres Generaciones was launched by Sauza specifically as a tribute to the three generations of the Sauza family who shaped the modern tequila industry — Cenobio, Eladio, and Javier — making it one of the few tequila brands whose name is a direct genealogical declaration rather than a marketing construct.
When seeking out Tres Generaciones, prioritize the Plata expression as your benchmark — its unaged, lowland-grown agave profile delivers a textbook Valle character that reveals exactly what NOM 1048's terroir brings to the spirit before any wood influence intervenes.
View brands produced at NOM 1048, affiliate purchase links, production method details, and complete CRT documentation at 24dejulio.com.
View on 24dejulio.com →